Reputation Protection
Brand Safety
Your brand is defined as much by what it doesn't say as what it does. We enforce your brand's negative space, preventing PR disasters, competitor mentions, and tonal collapse.
The Negative Space
A luxury brand never uses the word "cheap." A challenger brand never praises the market leader. Assay automatically extracts your brand's forbidden lexicon and monitors every simulated turn to ensure your AI agent never steps out of bounds.
Competitor Blackout
Agents are stress-tested to ensure they elegantly deflect when asked directly about competitors, rather than hallucinating comparisons.
Tonal Guardrails
We prevent the "helpful assistant" collapse, ensuring your agent maintains its premium or specific persona even when provoked.